This week has been Social Media Week, events were running from San Francisco to Glasgow bringing people together in the physical world to share their knowledge of being Social in the online world; and here is Stirlingshire events were being run too, thanks to a collaberation between Stirling University and STEP.
I made it to a few of the events starting with a look at Social Media Monitoring with Figure 11 Comms and my week’s events culminated on Friday with a really interesting talk on linking CRM (a set of processes and tools to manage your contacts & customers) to Social Media from Wildcat Solutions, and as an added bonus Catriona Cripps who was giving the talk tied it into MacMillan Cancer Coffee morning by bringing along tasty cakes. I took away several ideas and pieces of software I am keen to research further from this and I may write another blog on my findings further down the line.
However the highlight of the week for me was the talk which Creation Social Media ran on PInterest on Friday morning. They really opened up my eyes to the power of PInterest as a marketing tool for all types of company and not just those who are more graphically inclined. The statistics around the reach of PInterest were staggering for a site which has been around for a relatively short time even in Social Media terms; and the talk opened up some really interesting discussion on the type of use the site could have in the future. It will be a very interesting topic to follow over the next year I’m sure.
It was an engaging talk which has gone so far as to inspire me to set up a PInterest page for Saja Ltd. I shall be interested to monitor the use of PInterest as new developments and digital marketing strategies start to consider and incorporate the power of the pin.
Let me know your thoughts – Do you think you’re making the most of PInterest yet or do you think this is a pin which will lose its sharpness once the novelty wears off? As anew convert I’d love to know your views.