ROI

When is a website broken and when is it the message that’s broken?

The other day I wrote a blog noting that one of the most common questions I’m asked is how much does it cost to build a website in which I tried to explain why this is also such a difficult question to answer, and why it may not be the question which organisations should be [...]

Building a website: Should you be asking what it costs or what it’s worth?

One of the most common questions I’m asked when I meet potential new clients or even when I just happen to mention what I do is: How much does it cost to build a website? This is normally followed by a statement such as “I don’t need a big site such a few pages” or [...]

What does ROI mean to your organisation: Innovation or Documentation?

In an ideal world, the work which organisations do and the projects they undertake have some sort of Return on Investment (ROI): a cost justifiable reason for doing the work in the first place. It could be cost saving or profit increasing, and could be via actual money or via another means such as increased [...]